Ruby Shoo was conceived in 2010 under the direction of Samantha Lines, a graduate from London’s prestigious Cordwainers College. Samantha takes a unique approach to footwear abstaining from trends to focus on timeless pieces with a unique twist and a hint of whimsy. Sophisticated, quirky and fun, Ruby Shoo epitomises a contemporary vision with a vintage influence. Incorporating classic silhouettes, unique prints, and embellished with fine details, the limited collections deliver an individual style to every stylish woman’s wardrobe.